Ambulo
Ambulo sign photo
Ambulo map
Ambulo stickers
Ambulo ads
Ambulo Matt Helders Photo
Ambulo courtesy cards
Ambulo ads
Ambulo logotype
Ambulo Matt Helders Photo
Ambulo coffee label
Ambulo venue photo
Ambulo coffee cup template
Ambulo cap
Ambulo crumpet
Ambulo window location GPS
Ambulo poster
Ambulo venue photo
Ambulo menu
Ambulo pinafore
Ambulo sandwich
Ambulo staff serving
Ambulo greaseproof paper
Ambulo tee
Ambulo venue photo
Ambulo tote bag
Ambulo poster
One of the formative concepts for the all day café Ambulo was travel and the notion of that through the changing food offering. I found that lettering on old maps could be used quite playfully when signifying the name of a wood or river and considered how this could imply travel and movement. I used the map again to pilfer the grid (*reference*) and created a uniform but flexible alternate. The contrasting yet symbiotic languages provide an elastic, open, and democratic identity that can flux to suit purpose.