A series of prints of weeds, signposting a cornerstone of the brand's ideology of finding wonder and beauty where it is normally concealed. See more here.
Haarkon's content is everywhere around us, although they interact with their audience in a digital space. With this project it was not possible to make the more regular archeological excavation in search of material, so it was through the fictional genealogy and aesthetic of a 'found' artefact—a Haarkon Adventure ticket—that an identity was discovered. The illustration looks to the east both in composition and aesthetic while the lead typeface echoes some of the brands Scandinavian roots. Initial work also included a media pack, using illustration in a simple way to communicate the key numbers.