Haarkon
Haarkon Flat Lay
Haarkon Flat Lay
Haarkon Flat Lay
Haarkon's content is everywhere around us, although they interact with their audience in a digital space. With this project it was not possible to make the more regular archeological excavation in search of material, so it was through the fictional genealogy and aesthetic of a 'found' artefact—a Haarkon Adventure ticket—that an identity was discovered. The illustration looks to the east both in composition and aesthetic while the lead typeface echoes some of the brands Scandinavian roots.