Original logbook and handwriting.
Pre-launch campaign using images of the closed bathroom with deconstructed lettering.
The original handwriting pulled from the logbook. The lazy kink and rhthym of the lettering apparent.
Exterior sign designed to use similar materials to the exterior area of the building and be sympathetic to the context of the location.
Simple website build.
Cocktail book format referencing the original found logbook.
Public is a table service bar in what was once a public bathroom built in 1896 alongside Sheffield Town Hall. The Public logotype was lifted — as an archeological artefact — from the logbook scribblings of a semi-literate bathroom attendant. The letterforms were dissassembled to create a playful visual language that could work without the persistence of a singular logo. This was paired with the typeface Maison
, its utilitarian nature a contrast to the more gregarious lyric of the lead branding.