Original logbook and handwriting.
Pre-launch campaign using images of the closed bathroom with deconstructed lettering.
The original handwriting pulled from the logbook. The lazy kink and rhthym of the lettering apparent.
Cocktail book format referencing the original found logbook.
Public is a table service bar in what was once a public bathroom built in 1896 alongside Sheffield Town Hall. The Public logotype was lifted — as an archeological artefact — from the logbook scribblings of a semi-literate bathroom attendant. The letterforms were disassembled to create a playful visual language that would maintain the lyric without the persistence of a singular logo. This was paired with the typeface Maison
, its utilitarian nature a contrast to the more gregarious lyric of the lead branding.