Totally Okay © . Work, Shop, Info
One of the formative concepts for Ambulo was the notion of travel and communicating that through a changing offering of food. Map lettering can be playful when fitting within a particular terrain and we considered how this undulation could reference travel and movement. The map was also referenced with a grid to create a uniform but still flexible alternate visual language. The contrasting yet symbiotic dialects provide an elastic and open visual identity. Design, art direction and brand identity by Totally Okay.
Ambulo sign photo
Ambulo map
Ambulo stickers
Ambulo ads
Ambulo ads
Ambulo logotype
Ambulo coffee label
Ambulo coffee cup template
Ambulo coffee cup template
Ambulo cap
Ambulo crumpet
Ambulo window location GPS
Ambulo menu
Ambulo pinafore
Ambulo sandwich
Ambulo staff serving
Ambulo greaseproof paper
Ambulo tee
Ambulo alternate logomark
Ambulo tote bag
Ambulo coffee cards
Ambulo external sign
Ambulo grid language